Actress is muse behind new perfume


Helena Rubinstein has revealed Demi Moore was the inspiration behind her new fragrance.

The scent – All You’ve Ever Wanted – launched in the US yesterday and contains aromas of magnolia, Irish-cream and cedar.

‘Passionate, entrancing, seductive and in control – these are the bold

qualities that characterize the muse behind this fragrance,’ she says.

Demi, 46, appears in adverts for the perfume.

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Lorraine Crowther