Katy's locks are restyled for sultry black and white shots

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Singer Katy Perrys new global ad campaign for hair giant Ghd is launched today.

Shot by renowned fashion photographer Ellen von Unwerth in LA at the end of Katys world tour, the photos show the singer in a series of moody black and white shots with glossy Hollywood hair.

Katy says: It was fun to go a more natural route after playing characters in my last Ghd campaign.

Ellen von Unwerth captured both the playful and chic looks amazingly well.

Katys looks were created using the new Ghd Air the brands first salon-strength professional hairdryer.

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Recreate Katy‘s looks at home using your own ghd air £99, ghdhair.com

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Karen Buglass