There's no frenzy to buy her H&M range

She may be the Queen of Pop but when Madonna’s fashion range went on sale yesterday in London, there weren’t catfights amongst fashionistas trying to buy it.

Only 20 people were queuing at the Oxford Circus branch of H&M when the store opened at 9am.

The poor show was a stark comparison to the mayhem when Stella McCartney’s range launched there, which saw huge crowds outside the store from dawn.

H&M said the low turnout was due to Madonna’s collection going on sale nationwide while Stella debuted at the London shop.

Luckily the singer, 48, didn’t make a personal appearance either – as H&M played Kylie Minogue hits in the store instead of hers, reports the Sun.