Chezza struggled in America
Simon Cowell‘s biographer Tom Bower was shadowing the media mogul during the launch of The X Factor in America – and he realised things were going wrong.
‘I flew with him from LA to New York and even before that he’d asked me what I thought about her and I’d said: “She’s not working and Steve Jones is even worse.”
‘He was determined to make it work, but I had my doubts.
‘I’d sit with Cheryl at mealtimes and, in my opinion, her real problem is she’s not very intelligent.
‘The way she turned up on the first day in LA dressed in those ludicrous clothes [the purple trousers and orange top] like she was going to a Newcastle disco – I knew instantly that she was out of her depth.’
Read the full interview with Simon Cowell‘s biographer Tom Bower in Now magazine dated 7 May 2012 – out now!
Sweet Revenge: The Intimate Life Of Simon Cowell by Tom Bower (£18.99, Faber & Faber) is out now.
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