Lose a few stone, bag yourself a DVD and then put it all back on again – that’s what happens when you’re a celebrity, right? Not so if you’re Frankie Essex, who is keen to set the record straight, claiming: ‘I’m doing this for me. I was so unhappy with the way I looked; I would’ve lost the weight even if I didn’t make a DVD.’

Frankie’s quick to hit out at the likes of Lauren Goodger, and when we ask if she’ll fall off the wagon like her fellow TOWIE star, she responds firmly: ‘No. I’ve done this properly and gradually; I didn’t just smash it out. My DVD is not made by a big company, it’s not Universal [who produced Lauren’s OMG! Workout], it’s a tiny firm who’ve given me the benefit of the doubt.’

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Talking to us at Camden’s Ginger Martini, it’s clear Frankie is incredibly proud of her two-stone weight loss and doesn’t want to put it on again.

After unveiling her new look on Instagram, Frankie was hit with cruel comments accusing her of having a tummy tuck – but she insists she hasn’t cheated. ‘There are a couple of people at my gym who’ve been with me since day one, so they’ll vouch for me – I’ve worked hard for this.’

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But it’s also such comments that push Frankie to keep the weight off. ‘I want to say thanks to the haters – they’re my drive,’ she says. ‘I’m like: “I’m going to show you!”’

Frankie Essex – Weight Loss Workouts is out now