Gem threw a HUGE party on Wednesday

If there’s one thing we know about Gemma Collins, it’s that she loves to have a good time.

So when we heard the GC was throwing a party for her new clothing launch with Boohoo, it was obviously going to be bigger than an Essex blowdry and more outrageous than Bobby Norris‘ swimming trunks.

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The 37-year-old headed for London’s celeb hot spot Tonight Josephine for the celebrations with a host of stars including TOWIE pal Chloe Sims, Love Island‘s Cara Delahoyde, Nathan Massey and Gabby Allen turning up to support her.

More: ‘Sass all the way’: Gemma Collins flaunts INCREDIBLE weight loss – and fans can’t get enough

Keeping her fans updated, Gem posted a load of snaps throughout the afternoon as she prepared for the glitzy night ahead.

In one video, the telly star can be seen being ‘transformed into a mermaid’ as she got her hair curled and makeup applied.

Gemma Collins

And the finished product was AMAZING as Gem turned in a strapless black jumpsuit with slashed legs and a pink sequinned kimono. Slay!

Other clips and snaps from the night show GC sipping on cocktails – with her initials stencilled on with pink powder, obviously – as well as boogying on the dance floor.

The Essex star also took some time to snap selfies with friends and fans. In one photo shared on Insta, Gemma can be seen smiling with Celebs Go Dating co-star Talia Storm alongside the caption: ‘My lovely lovely @tallia_storm the best night’, while another sees her cuddling up to BFF Chloe.

My lovely lovely @tallia_storm the best night 💗🔥💗 @boohoo #gcxboohoo

A post shared by Gemma Collins (@gemmacollins1) on

Living her best life, the CBB star also posed with her leg in the air in front a sign which reads ‘Well behaved women don’t make history’. Erm… does anyone else think that is extremely fitting for GC?

Happy Thursday DOLLS 💖👍🏼

A post shared by Gemma Collins (@gemmacollins1) on

But as our fave reality star enjoyed her wild night out, there was one man who was noticeably missing from the celebrations – and that’s Gemma’s boyfriend James ‘Arg’ Argent.

Essex’s power couple were snapped together filming the final episode of TOWIE earlier this week, and while they were looking extremely loved up in the snaps – Arg chose not to attend his girlfriend’s big night. Hmm…

While Arg is yet to comment on his absence, it looks like Gem had the time of her life anyway – even stopping at an Italian restaurant on her way home to tuck into some delicious-looking pasta.

Well, no decent night out is completed without a food pit-stop, ey?