Presenter spotted Lily's talent early on
The TV presenter discovered Lily, 28, in her younger years and took her under his wing but struggled to give her a big break.
‘I met Lily in Ibiza when she was a wayward teenager,’ says George, 34.
‘I was a bit older and put her on a plane back home to her mum. Then I started managing her.
‘I couldn’t get her first record signed, so unfortunately I wasn’t managing her when she became huge.’
The missed opportunity dented George’s confidence in his musical knowledge but he still benefits a little from Lily’s success.
‘It was horrific, because I lost faith in my ears,’ he tells You Magazine.
‘But the fact she was so successful vindicated me.
‘I have a nice relationship with her now and I get a few royalties for my part in it.’