This is Holly as we rarely see her...

For many – team Now included – Holly Willoughby is a familiar weekday fixture.

As co-host of This Morning, the blonde beauty never fails to brighten up our Monday to Friday mornings with her sunny presenting style and glam look.

MORE: Is THIS proof that This Morning host Holly Willoughby is pregnant for the FOURTH time?

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Which is why we did a double take when we saw her latest Instagram selfie, because so looks SO different – it barely looks like her!

And ‘barely’ is the right word, because the 36-year-old star appears to be totally make-up free in the pic, showing off the stunning natural beauty that is usually hidden behind the layers of make-up necessary for her TV day job.

With her hair pulled loosely back and a pair of sunnies perched on her head, it’s a far cry from the glamourpuss we’re used to seeing on our telly box – and we LOVE her au natural look!

Sharing the snap after a ‘heavenly’ Mother’s Day, Phillip Schofield‘s sofa mate didn’t comment on her fresh-faced look – instead revealing the battles she faced getting her kids to bed after the clocks went forward at the weekend!

She wrote: ‘Well that was a heavenly day… bed time however continues with a chorus of… but it’s still day time outside! 😫… down side of a sunny clock springing forward day! X’

But it was her make-up free appearance that was the focus of fans commenting on the shot.

‘Wow..we don’t really get to see u with no make-up on but u are even more beautiful…really!x’ one commented

‘You are even sexier without make Up!!’ another added.

A third posted: ‘You look so naturally gorgeous, u shld stay that way defo x’

The star, who is also currently fronting ITV sports quiz show Play to the Whistle, is mum to three kids with husband Dan Baldwin – Harry, 7, Belle, 5, and Chester, 2.

And rumours recently circulated that the couple could be expecting a FOURTH child after This Morning viewers picked up on a tell-tale comment during a recent show.