TOWIE's Gemma Collins is heard pleading 'please help me' as a bear turns on her - but it's all part of an elaborate prank by ITV2 show Tricked!

If her (incredibly short) time on I’m A Celebrity taught us anything, it’s that Gemma Collins isn’t exactly what you’d call a nature lover.

And we reckon she’s probably sworn off the great outdoors altogether after she was left fearing for her life as she escaped a BEAR attack.

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But what the TOWIE star didn’t know was the whole thing was an elaborate prank!

Gemma was deep in the woods filming what she believed to be an ad for a new beer called Mountain Bear when the attack took place.

Things appear to go wrong when the ‘bear handler’ – played by magician Ben Hanlin – is trapped inside a large box by the angry bear, who tosses it to the ground.

Understandably scared, Gemma – looking her usual glamorous self in a leopard print dress – is caught on camera looking terrified and pleading ‘please help me’ as she runs away from the creature and tries to hide behind a tree.

But thankfully it all ends well when the ‘bear’ turns out to be a man in a suit – and the whole thing is a set up for new ITV2 prank show Tricked!

Although Gemma was left less than impressed with the stunt.

Admitting she ‘thought she was going to die,’ the blonde star reportedly stormed off when the prank was revealed, demanding: ”Was that never a real bear?’

And a source told The Sun: ‘She genuinely thought she was going to die.

‘She wasn’t too happy when it was all revealed, but eventually she saw the funny side.’

To be fair to GC, we don’t think we’d take too kindly to being the victim of a bear attack – fake or otherwise – too!

Watch Gemma get pranked below! Tricked is on Tuesdays at 9pm on ITV2.

https://www.youtube.com/watch?v=w27JJeokohc