Arg is blushing over the naughty picture

James ‘Arg’ Argent has been left a little red-faced after a naked selfie was leaked onto the internet yesterday.

The TOWIE star, 26, is seen posing completely nude in a bathroom mirror as he snaps the raunchy photo on his phone, which was originally taken for ex Gemma Collins, 33.

‘Boys being boys, Arg sent the picture of himself to Gemma Collins over a year and a half ago. It was a personal picture to Gemma who was his girlfriend at the time,’ Arg‘s rep tells the Mail Online.

‘It wasn’t Gemma. Someone got hold of her phone and got the picture. It was never released intentionally.’

Arg has taken the awkward incident well, Tweeting: ‘#NakedSelfie is over 1 & 1/2 years old, To someone who I was in a relationship with & trusted! Least my tan looks good lol #CaughtSlipping.’

But Arg isn’t the only person who’s been pictured with his tackle hanging loose recently – lads across the land have been stripping off for social media campaign Cock In A Sock.

The scheme gets guys to take naked photos of themselves while covering their nether regions with a sock in order to raise awareness for Cancer Research UK.

The craze comes after thousands of girls amassed £8 million by taking selfies with no make-up on.

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Anna Duff