The reality star and model's new ad hasn't gone down too well
Kendall Jenner and Pepsi have been on the receiving end of criticism after the release of a recent advert, as critics and online commentators have slammed it for being ‘tone-deaf’.
Released on Tuesday (4th April), the soft drink commercial was set at the site of a protest – but was fiercely slammed by many who thought that it trivialised the work done by activist groups such as Black Lives Matter.
In the two-and-a-half minute long ad, Kendall, 21, is shown at work on a modelling shoot, while other young people begin to assemble for a protest.
As the protest passes by her job, Kendall grows curious as to what’s going on, and eventually gets beckoned to join in on the action by an activist.
Soon after getting involved in the protest – the cause of which is never made clear – Kendall approaches one of the policemen with a can of the soft drink, which he accepts, much to the delight of the cheering crowd.
For a protest, it’s all looking pretty glamorous and happy – though for many, it’s a poor representation of what interactions at high-pressured marches are actually like.
As a result, it’s been accused by thousands across the globe for seemingly attempting to capitalise on anti-brutality movements such as Black Lives Matter – and missing the point.
Responses included sarcastic comments about how a soft drink ‘ended racism’, and images of civil rights activists such as Martin Luther King having their problems solved simply by bringing out a can of Pepsi…
Oh dear…back to the drawing board?
In response, Pepsi announced that they were pulling the ad:
‘Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue.
‘We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.’