'No one should be bullied for their sexuality,' Wills tells the mag

Prince William has ‘made history’ by becoming the first member of the royal family to pose for a gay magazine.

The Duke of Cambridge appears on the latest cover of Attitude, the UK’s best-selling gay magazine.

MORE: Kate Middleton overheard calling Prince William by his pet name, and it’s BEYOND adorable!

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Choosing not to appear sans clothes like former cover stars Harry Judd, Dan Osborne and Shayne Ward, Wills is pictured wearing a white shirt and sporting a big smile alongside the cover line: ‘Making History, Prince William meets Attitude.’

The cover was unveiled simultaneously on the magazine and the Prince’s official Instagram account, with the latter posting: ‘In early May 2016, His Royal Highness met with a group of young LGBT people convened by @attitudemag at Kensington Palace to listen to their experiences of bullying, and the mental health impacts it can have.

"No one should be bullied for their sexuality. Don't put up with it. Be proud of the person you are." The Duke of Cambridge is on the cover of the next issue of @attitudemag speaking out against bullying. In early May 2016, His Royal Highness met with a group of young LGBT people convened by @attitudemag at Kensington Palace to listen to their experiences of bullying, and the mental health impacts it can have. The fight against bullying is a key priority of The Duke's work. His Royal Highness recently established a taskforce on the prevention of cyberbullying, and is leading the Heads Together campaign on mental health and wellbeing along with The Duchess of Cambridge and Prince Harry http://bit.ly/24Q6wYH

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‘The fight against bullying is a key priority of The Duke’s work. His Royal Highness recently established a taskforce on the prevention of cyberbullying, and is leading the Heads Together campaign on mental health and wellbeing along with The Duchess of Cambridge and Prince Harry’

The landmark cover comes on the back of a meeting between William and nine LGBTQ people who have suffered abuse because of their sexual orientation or gender identity at Kensington Palace, orchestrated by the magazine.

Inside the mag – which comes out on Thursday – Kate Middleton‘s hubby says: ‘No one should be bullied for their sexuality or any other reason and no one should have to put up with the kind of hate that these young people have endured in their lives.

‘The young gay, lesbian and transgender individuals I met through Attitude are truly brave to speak out and to give hope to people who are going through terrible bullying right now. Their sense of strength and optimism should give us all encouragement to stand up to bullying wherever we see it.’

He adds: ‘What I would say to any young person reading this who’s being bullied for their sexuality: Don’t put up with it – speak to a trusted adult, a friend, a teacher, Childline, Diana Award or some other service and get the help you need. You should be proud of the person you are and you have nothing to be ashamed of.’

Speaking about his magazine’s major coup, Attitude’s editor Matthew Todd told BuzzFeed News: ‘We’re delighted that Prince William agreed to appear on the cover because it sends such an important message not just here in the UK but around the world: homo-, bi- and transphobia is not acceptable.’

The cover went down very well with social media users, with ‘Prince William’ trending soon after it was revealed.

One Twitter user posted: ‘Whatever you think of the Royal Family, Prince William on the front cover of Attitude is pretty cool.’

Another wrote: ‘It’s rare for me to praise royalty: good boy, William.’

A third said: ‘What a great person Prince William is. Diana would be so proud. #attitude’

The timing of the cover is poignant, coming just three days after the tragic shooting at a gay nightclub in Orlando, Florida, that left 49 people dead.

On Tuesday, William and wife Kate visited the American Embassy in London to sign a book of condolences for the victims of the Orlando massacre.