It seems Rita Ora is loving Bobby's look lately...

It turns out Bobby Norris really is a trendsetter.

After shimmying round the pool on Sunday night’s episode of TOWIE in a sparkly fish tail, it seems the 29-year-old wasn’t joking when he declared ‘mermaids are really on trend right now.’

The X Factor’s Rita Ora has now become the latest celebrity to embrace the sassy sea style.

Posing in an underwater shoot for new Berkeley Square restaurant Sexy Fish, the pop star looked every inch the underwater Princess she apparently now is?

But who channeled their inner-Ariel the best? Tweet us at @NowMag!

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This isn’t the first time Bobby’s poolside choices have become quite the talking point.

In September 2014, Bobby displayed his shiny silver ‘ball bag’ during another TOWIE outing to Ibiza – and long before that in June he unveiled his ‘Sirius Schlong Thong’ to the world, which wrapped his penis around his side in a hammock like piece of elastic material.

A piece of clothing so shocking American hotel heiress Paris Hilton even took to social media to question it.

‘Is this a joke?’ the socialite posted alongside the picture, with a few crying laughter faced emojis on the side.

We wonder how long it’ll take before Paris pops on a fishtail?

WATCH! Bobby Norris predicts what the new series of The Only Way Is Essex has instore for Ferne McCann, Jake Hall, Danielle Armstrong, James ‘Arg’ Argent and more!