Britain's Got Talent star is keen to help

George Sampson is hoping to raise money for breast cancer sufferers by putting one of his trademark hats up for auction.

The Britains Got Talent winner is joining a host of celebs who are selling pink items for Dare To Wear It Pink Day later this month.

I hope my pink cap raises funds for this great charity, George, 15, tells Now Online.

Jordan, Lorraine Kelly, Tamara Beckwith, Wendi Peters and Roxanne Pallet have also donated personal items for the event.

The pieces can be bought on charity website Buy Once Give Twice and proceeds will go to Breast Cancer Care.

Dare To Wear It Pink Day is on 31 October.

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Alison Adey