Former TOWIE star Amy Childs has ditched the bright red hair, bold make-up and revealing clothes for a more natural style

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Amy Childs was working an amazing new look at Now’s star-studded party last night.

The ex-TOWIE star, 25, swapped her usual bold style for a more natural vibe and channelled a 60s feel in a cute monochrome mini dress.

With toned-down make-up and her newly blonde locks styled into a half-up beehive, we barely recognised Amy when she arrived for the Now Smart Girls Fake It Summer Party in association with Superdrug!

Amy completed her summery ensemble with a white clutch bag and matching wedge shoes and was also joined by new boyfriend Bradley Wright for the event held at London’s Kanaloa.

The Essex girl was definitely feeling her natural look and captioned a photo on Instagram: ‘Love my look tonight ….. My dress is the CLAUDIA dress from amychildsofficial.co.uk ,Wedges from river island #fashion #amychildsdress #nowmagparty’

Amy’s fans seem to approve of her transformation too.

‘You look gorgeous Amy x,’ one commented, whilst another wrote: ‘Looking better with the new hair colour.’

It’s certainly a very different look for Amy. The reality star has always been known for her vibrant red hair and revealing outfits but appears to have undergone a bit of a make-under in recent months – and looks incredible!

Perhaps Amy has opted for a more relaxed style as she recently admitted that boyfriend Bradley favours her natural look.

‘Brad tells me how beautiful I am every day,’ she says. ‘He tells me he’s so lucky.

‘He always says he much prefers me without make-up on. It’s lovely. I feel really lucky.’

Awww! The couple have been dating since the start of the year and it sounds like Amy is feeling very loved-up.

‘Things have got serious between us,’ she tells New! magazine. ‘I care for him so much.

‘We say “I love you” all the time.’ Cute!

Now Smart Girls Fake It Summer Party in association with Superdrug – see the stars arrive!