He didn't win, but it didn't stop Bradley Cooper doing this gracious smile

We guess it’s true what they say – it’s not about the winning, it’s about the taking part.

Especially in Bradley Cooper‘s case who once again walked away from the Oscars empty handed at this year’s ceremony.

While most people would feel slightly defeated, Brad still managed to beam from ear to ear as he watched Eddie Redmayne take the title of Best Actor at the 87th annual Academy Awards, for which he was nominated for his leading role in American Sniper.

Just like he did when he watched Boyhood then win Best Motion Picture, as American Sniper once again missed out on a little golden man.

Uhh! He really doesn’t have much luck does he?

In 2012 Bradley first missed out on the gong for Best Actor following his role in Silver Linings Playbook to Jean Dujardin who won with movie The Artist.

But that didn’t stop Brad smiling away as he clapped the worthy winner.

CUTE!

The same sadly then happened again in 2014 when Bradley lost Best Supporting Actor for his role in American Hustle.

But obv that didn’t stop him from once again grinning away as Jared Leto headed up to accept the award.

Literally grinning, take a look below.

Could he look any happier?

Although that’s Bradley out of the running for an Academy Award for the third year, we’ll give him the prize for bloke we’d most like to take home.

It’s not quite an Oscar, but hey at least it’s something!

Keep smiling Brad, one day you’ll get your moment.

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