With Breast Cancer Awareness Month in full swing

With Breast Cancer Awareness Month in full swing, plenty of celebrities have been taking to the airwaves dressed in pink to make sure that every woman is aware of the risks and how to minimise them. They’ve also been raising money to help fight a disease that affects one in eight women over the course of their lives.

Liz Hurley lit up the Empire State Building in pink as part of Estee Lauder’s Breast Cancer Awareness campaign. The company will be lighting up famous landmarks around the world during the month and have drafted in Ms Hurley, 49, to act as their spokeswoman. At the event in New York she revived memories of her famous safety pin dress from twenty years ago by turning up wearing a slightly less revealing pink dress. The actress has been the face of Estee Lauder’s Breast Cancer Awareness Campaigns since 1995 and seems barely to have aged over the intervening years.

No less glamorous was Kate Moss, who has helped promote a special range of pink underwear designed by Stella McCartney in order to raise funds and awareness. All profits from the Gemma Relaxing range will be donated to the Linda McCartney Centre in Liverpool to help improve cancer diagnosis and treatment for patients. The designer told Metro that she wanted to encourage women “to keep on top of their health and visit their doctor regularly” by giving them a visual reminder with the first items of clothing they put on in the morning.

Meanwhile, Gok Wan has dedicated an episode of his Real Women series on This Morning to helping women of all ages to look good in pink. The women taking to the stage included an 80 year old, a 47 year old grandmother from Edinburgh, a young mother and a lady who was diagnosed with breast cancer last year. In addition to being shown how anyone can add pink to their wardrobe regardless of their size, style or age, the women also received advice about how to wear knee high boots.

Somewhat less stylish was the effort made by Shia LaBeouf to support Breast Cancer Awareness. The Transformers star turned up to an American talk show wearing a pair of shocking pink spandex leggings that had been gifted to him during an appearance on the Ellen DeGeneres show. The leggings had Ellen For The Cure written across the backside. His awareness raising attire should help to put his antics from earlier in the year behind him.

Also playing their part are the 888Ladies team who are running Pink Friday bingo games , where all the profits will be donated to Breast Cancer Care. The promotions involve two £2,000 jackpots and can be accessed by anyone using a smartphone or a tablet. These games will take place on the 17th and 24th of October. More details are available at 888ladies.com and on their Facebook page.