Gemma proves that Bond girls don't have to be sexy all the time #BritsFashionFail

The Bond Girl label must be a hardship for Gemma Arterton.

Her role as Strawberry Fields in the 2008 Bond film Quantum Of Solace meant that she’ll be forever among the ranks of the sexiest women in the world including Ursula Andress, Britt Ekland, Diana Rigg, Barbara Bach and Jane Seymour.

But as one of our great British beauties and acting talents perhaps this isn’t a club Gemma wants to be a member of?

How else could you explain the unflattering Jonathan Saunders sequin-spangled situation she wore to the Brits?

The outfit probably would have been better suited to Denise Richards’ nuclear physicist character Dr Christmas Jones in The World is Not Enough…

NEW PICTURES Best and worst dressed at Brit Awards 2013

NEW PICTURES The Brit Awards 2013 after party

NEW PICTURES Celebrity hair at the Brit Awards 2013

Alison Tay