Store has the full mainline collection

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Womenswear label FrostFrench launches a new boutique in London’s Soho district today.

The brand was created by Sadie Frost and Jemima French in 1999.

The store houses the full mainline collection, including the autumn/winter range.

A private party will be held next week to celebrate the opening.

FrostFrench is also due to launch its website www.frostfrench.com.