Store has the full mainline collection
Womenswear label FrostFrench launches a new boutique in London’s Soho district today.
The brand was created by Sadie Frost and Jemima French in 1999.
The store houses the full mainline collection, including the autumn/winter range.
A private party will be held next week to celebrate the opening.
FrostFrench is also due to launch its website www.frostfrench.com.