Former football star parades his perfect physique
The ex-footballer displays his toned and tattooed torso in a number of shots from the autumn/winter campaign wearing skimpy briefs.
‘These new pieces for my Bodywear range at H&M have a real energy about them,’ says David who also sports wet hair and stubble in the snaps.
‘I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture.’
The collection – which is available to buy from 21 August 2014 – also includes slouchy tees and comfy long-sleeved tops.
David, 39, is clearly passionate about his designs.
‘I hope people like them as much as I do,’ he adds.
SEE PICTURES David Beckham shows off hot half naked body in sexy new H&M shoot