So what if he can't tell the time, Joey Essex has hit the jackpot

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Whatever you think of Joey Essex, I reckon he’s hit the jackpot, literally, with his latest venture. The 23-year-old TOWIE star has landed his first ever modelling contract with top agency Select Model Management, who represent the world’s highest earning male model, David Gandy, and 50 Shades of Grey star, Jamie Dornan. Not a bad gig for the kid who can’t even tell the time.

Gone is the orange fake tan, over-bleached teeth and gelled bouffant hair to reveal these incredible new pics of Joey. And I’m sure all Joey Essex fans will agree that with those chiselled
cheek bones that you could grate cheese on, his uber-pout and piercing blue eyes, he looks every inch the reem’ (a word he actually invented meaning awesome, amazing, great etc) model in the high-fashion shots taken by top photographer Elliott Morgan and stylist Kyran Low.

When he first shot to fame in 2011 in The Only Way Is Essex many people were left wondering whether Joey was putting the dimwit act on or whether he really was that stupid. But Joey has proved he’s not stupid when it comes to business. So far he’s amassed a fortune with his men’s fashion shop in Brentwood, Fusey, haircare range A-Lister Locks For Her and D’Reem For Him available in Tesco, not to mention his stint in I’m A Celeb and his lucrative personal appearances and media interviews.

Despite his soaring fame and huge bank balance, Joey hasn’t changed a bit. I love being in his company, he’s always got time for you, never fails to make you laugh, he’s always been a pleasure to work with and still one of the most genuine, lovely, down-to-earth celebs I’ve met – and I’m pleased as punch for him. So what if he can’t tell the time, gets TV legends Richard and Judy confused with Adam and Eve, and doesn’t know how many sides a square has – all of that is kind of irrelevant now isn’t it compared to the kerching’ noises and pound signs exploding out of his pores. It’s clear to see brand Joey Essex is taking over the world.

Reem or what?!

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