The moment you've all been waiting for and isn't the John Lewis ad a cute one?!
YES! Christmas is officially around the corner now that the John Lewis advert has launched on to our screens!
At 8am today, John Lewis launched its 2016 Christmas advertising campaign featuring ‘Buster The Boxer’ on johnlewis.com, its social media channels and on Sky in an exclusive partnership.
The Christmas ad will officially air tonight at 9:15pm on ITV. The advert will launch with the hashtag #BusterTheBoxer. Can’t wait until then? Well no worries as it will be on the John Lewis YouTube channel.
The theme song from the advert this year is a cover by British band Vaults and a version of ‘One Day I’ll Fly Away’. The South London trio, Blythe Pepino, Barney Freeman and Ben Vella were formed in 2013. The band’s song ‘One Last Night’ featured on the hit movie Fifty Shades Of Grey. Last year, a copy of the Oasis song ‘Half The World Away’ was covered by Norwegian singer Aurora. Liam Gallagher labelled his brother Noel a ‘sell out’ for agreeing to the song being used. Awks.
Fans had previously speculated that this year’s advert would include a David Bowie cover following the music icon’s death in January.
The advert tells a magical little story about Buster the boxer dog and his family at Christmas.
This year, John Lewis has chosen The Widlife Trusts to be this year’s Christmas campaign charity partner.
Craig Inglis, Customer Director at John Lewis said; ‘2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels to give the perfect gift at Christmas.’
‘Each year we work with a charity which fits our ad, and we hope this year’s campaign will encourage more children to discover a love of British wildlife and encourage support of The Wildlife Trusts.’
John Lewis will make a donation to The Wildlife Trusts from the sale of soft toys of the characters which feature in the advert. The retailer has also worked with the charity on a number of fun, educational tools which will be available online, to encourage more children to develop an interest in British wildlife.
The retailer’s flagship shop on Oxford Street will offer an exciting virtual reality experience using Oculus Rift that will bring to life the magical world of Buster and his friends. There will also be a 360 film experience available using Google Cardboard in Oxford Street and accessible on johnlewis.com and YouTube.
In a first for the retailer, John Lewis will be partnering with Snapchat to create a bespoke Snapchat lense, which is available until midnight tonight, that will transform users into Buster the Dog. Plus, throughout December, customers visiting any of John Lewis’s 48 shops will also be able to apply a Snapchat filter to any of their pictures taken while in store. Until Sunday 13 November, customers will also be able to use bespoke Twitter stickers so they can personalise their own photos with Buster and his friends.
This year, in a unique partnership with Sky, in addition to the advert, a ‘making of the ad’ film and bespoke content about British Wildlife, presented by Wildlife TV presenter Patrick Aryee will be exclusively available to Sky’s 12 million customers via the On Demand homepage and Sky Go.