The X Factor's Cher hits the floral notes with the creation of her new scent


Cher Lloyd came to our attention when she got her swag on’ on The X Factor and was mentored by the wonder that is Cheryl Cole.

She went on to achieve mega success with her first single Swagger Jagger, which went straight to No 1. And with her debut album Sticks & Stones also riding high, Cher‘s now trying to crack America.

To complete her celebrity portfolio she’s launching her first perfume, Pink Diamond, £15, in The Perfume Shop and The Fragrance Shop next week.

And it seems Cher couldn’t wait to tell her fans about her latest venture, as she took to Twitter to announce the news even though it’s meant to be kept hush-hush until next week

‘Very excited to announced I am launching my first fragrance!!!xxxWhat do you think? #pinkdiamond,’ she told her followers.

Naughty Cher

It’s a sweet fruity floral perfume, packed with cassis, exotic kiwi and jasmine petals as well as lots of vanilla, which is Cher‘s favourite scent.

The perfume launch marks a happier phase for the teenage rapper, who had a bottle of wee thrown at her by a disgruntled fan at V Festival.

Thankfully she can now shake off that horrible incident and come up smelling of… well, Pink Diamond.

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Sarah-Jane Corfield-Smith