Singer Cheryl Cole designs lippy named Red Passion

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Cheryl Cole has launched her own lipstick for charity.

The bright L’Oreal cosmetic has been named Red Passion – a shade Chezza thought about carefully when designing the limited edition must-have.

‘I chose one I felt would flatter most hair and skin types, and is the red that everyone wants in their make-up bag,’ says Cheryl, 28.

£1 from every sale of the Girls Aloud star’s lippy will go towards The Cheryl Cole Foundation, in aid of The Prince’s Trust.

Geordie Cheryl launched her charity, which helps needy teenagers in the North East, last February.

‘Too many young people grow up thinking no-one cares and don’t believe they can make anything of themselves,’ says Cheryl.

‘They have so much potential – but can go off the rails without the right care and support.

‘I want my foundation to help them realise their potential and get their lives on track.’

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Esme Riley