Actress picked to represent fragrance

Gwyneth Paltrow has been revealed as the face of BOSS Nuit Pour Femme, an elegant and sublimely feminine fragrance.

Inspired by the LBD, BOSS Nuit Pour Femme captures the unique feeling a little black dress inspires in a woman who feels ‘perfectly put together’.

Oscar-winner Gwyneth has been chosen for this role because she manages to have it all – she’s an actress, singer, blogger, cookbook author, fashion icon, entrepreneur, mother and wife to a rock star.

‘We are delighted to welcome Gwyneth Paltrow to the HUGO BOSS family as the face of our new BOSS Black female signature scent,’ announces Gerd Von Podewils, Global Marketing Director for HUGO BOSS Fragrances, P&G Prestige.

‘Her effortless style, captivating beauty and remarkable achievements make her a true icon of female success.’

This week Gwyneth opted for a sexy Prada minidress at the Metropolitan Museum Of Art Costume Institute Gala in New York.

The backless halterneck number was cleverly cut to reveal just the right amount of side boob!

Teaming the dress with killer Prada heels and clutch and gorgeous Anna Hu earrings, Gwyneth looked every inch the Hollywood star.

See Gwyneth Paltrow and all the stars at the Met Ball 2012>>