Even David Beckham's hair's hot in his latest H&M campaign

We know exactly what you’re thinking when you look at David Beckham‘s latest sizzling underwear shoot. How hot his hair looks. Yup. Us too!

David‘s hair for his H&M Bodywear campaign was styled by celebrity hairdresser Alain Pichon, who’s tressed the likes of Madonna, Kylie Minogue, Prince William and Prince Harry.

Alain created a retro quiff for Becks with a modern twist for the sexy shots.

‘I love the opportunity to make a difference and contribute creatively to where hair fashion is heading,’ says Alain, ‘that’s my true passion.’

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Alison Tay