Bosses want singer to reach teen audience
The singer will star in a series of TV commercials to promote the soft drink.
The 24-year-old, real name Aimee Anne Duffy, impressed bosses with her ‘raw and edgy’ persona.
‘We’re delighted Duffy’s on board,’ a source tells The Sun. ‘She’s ideal to reach our target audience in the teen and twenties age ranges.’