As Jessie J and Daisy Lowe are the latest stars going bust on the red carpet, we look at the new dare-to-bare trend

Thanks a lot Jessie J and Daisy Lowe. Judging from the red carpet of last night’s GQ Men of the Year Awards, the latest celeb style trend heading to a nightclub near you is blatant boob flashing.

(Unless you’re a regular on Geordie Shore, in which case you’ve been doing it for years and are sooo ahead of the curve).

Forget the so-last-season side boob, Autumn/Winter 2014 is all about cleavage so in everyone’s face, you are practically topless. On last night’s red carpet you’d be forgiven for thinking it was a ‘how low can you go’ competition with female celebs exposing so much of their lady lumps we kinda didn’t know where to look.

Jessie J’s outfit may as well have been a green scarf held together with strategically stuck together bits of tit tape. Daisy Lowe? Why bother getting dressed at all? So who wore the new cleavage fad breast, sorry, best?

Daisy Lowe’s work-style shocker

OMG. If you were to only see the bottom half of this office-inspired jumpsuit, you could be mistaken for believing it was a smart, well-to-do ensemble. But no. Daisy’s impressive cleavage was on show for all to see. Plunging necklines just took on a whole new meaning.

Kim Kardashian‘s cups runneth all over the red carpet

Not only did she scoop GQ’s Woman Of The Year Award, Kim K managed to ensure all eyes were on her as she arrived in a daring latex leotard/bubble wrap outfit which didn’t do much to keep her ample cleavage covered. We bet Kanye loved it though!

Cara Delevingne goes subtle-but-sexy

The Brit fashion model wowed in a sheer lace dress that just about covered her a-cup boobs. Whilst this was on the tamer side of red-carpet outfits last night, it was still a daring choice for Cara who would have had to avoid any sudden movements to ensure her assets stayed under-wraps.

Jessie J – the clear cleavage winner

Dresses don’t go much lower than Jessie’s slinky green number. In fact, we could practically see her belly button. We’ve gotta hand it to her though – it would take some serious guts to step out in this ensemble – literally one small millimetre movement would leave Jessie extremely exposed and looking like a right tit.

Lucy Gornall