Cute couple Matt and Emma Willis are already parents to expertly-named Ace and Isabelle

Emma Willis is gearing up to give birth to her and husband Matt Willis‘s third baby, with the Celebrity Big Brother star believed to be due in early May.

And, as well as shopping for baby grows and dealing with the stress of flatpack baby furniture, Emma and Matt’s minds have naturally turned to what they will call their brand new bundle of joy.

 

MORE: Emma Willis and Matt Willis: A love story in pictures

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They’ve already nailed this baby-naming malarkey twice before, with son Ace and daughter Isabelle – and now the favourite name for baby number three has been revealed.

According to the expert betting bods, the clear favourite should the celebrity couple have a boy is James, after both Emma and Matt confessed to liking the name. Yes, just like Matt’s Busted bandmate James Bourne!

Meanwhile, the names Isla and Poppy are tipped to be in the running should Emma give birth to a baby girl.

A rep for Betfair told OK.co.uk: ‘Matt and Emma Willis are one of the coolest celebrity couples around. Isla has been well-backed at 9/1 with Poppy third favourite at 10/1.

‘The clear favourite, however, is James at 4/1 with both making it known in previous interviews that they like the name.’

Busted rocker Matt recently told MailOnline: ‘I’ve genuinely thought about ‘James’. I really like the name.

‘I was a hundred per cent set on that and Emma actually really loved that name too, but I think James Bourne would get too much of a big head.’

In the same interview, Matt also confessed to liking a rather less traditional name, but reckons that he’ll struggle to get Emma on board.

‘I think if it’s a boy we should call it ‘Dude’ but Emma wasn’t into that,’ he said.

‘I just think it sounds so cool to be like “Hey, what’s your name?” “It’s Dude”.

‘I don’t think Emma will go for that though sadly.’

Whatever name they decide upon, we can’t wait for Emma and Matt’s new arrival!