Despite being the face of I’m a Celebrity’s sponsor and an ex-contestant, Peter Andre admits he doesn’t watch the programme.

You’d think as the face of the programme’s sponsor and an ex-contestant, Peter Andre would be hooked on this year’s I’m A Celebrity…Get Me Out Of Here!– voting every day, Tweeting contestants, maybe even throwing a themed party.

Nope, not even close.

‘I have to admit, this is the first series of I’m A Celeb I haven’t watched,’ Pete revealed in his weekly new! magazine column. ‘Between working, travelling and spending time with the kids, I haven’t had time. And now it’s over halfway through, I think I’d struggle to get into it.’

Errr, we’re not sure you should be admitting that, Pete.

The revelation comes just weeks after the 41-year-singer landed himself in hot water for claiming he was ’embarrassed’ to be the face of Iceland, which sponsors I’m A Celeb.

While sat on the panel of Keith Lemon‘s Celebrity Juice, Pete said to singer Olly Murs: ‘There’s no need to be embarrassed [for winning Rear Of The Year] dude – I’m in an Iceland advert!’

Cue: hundreds of angry fans calling for him to be fired.

But despite his embarrassment and the fact that he doesn’t even watch the programme, Pete still has an opinion on some of the contestants.

‘I’ve heard through the grapevine that Michael Buerk has been learning to rap and Kendra Wilkinson is a feisty one. I was surprised to hear Tinchy Stryder is being overshadowed by the others, but I guess that’s why he’s called Tinchy.’

Ouch!

And despite ALL of the above, Mr Andre has also claimed that he would one day like to present I’m A Celebrity and shove Ant and Dec into the jungle instead.

‘I want to flip it on [Ant and Dec]. I want them to go in – let me present it, of course. They give it large when they’re out there but if they actually went in there, they would absolutely not know what hit them.’

Hmm, we think you might have to build up a few more brownie points before you land that gig, Peter ‘I don’t even watch it’ Andre.

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 Kim Gregory