The TOWIE star sizzles in Now's exclusive snaps

Lauren Goodger gets transformed for a Now magazine shoot.

Looking very different from how she does on TOWIE, Lauren Goodger tries number out a number of quirky looks.

First of all, we give Lauren a rock chick makeover and cover her long golden locks with a choppy black bob.

The TV star also embraces the monochrome trend in a slinky printed bondycon with long sleeves.

‘This isn’t a style I’d have felt comfortable in before, but I love how I look so different in this picture,’ she says.

For her next snap, Lauren goes platinum.

Lounging across the floor with her arms above her head, Lauren gives the camera a seriously sexy smoulder.

But feeling more drag queen than glam goddess from TOWIE, Lauren Goodger takes a while to appreciate her altered appearance.

‘Wasn’t sure about the blonde wig at first – I kept joking that I looked like Lily Savage,’ she quips.

‘But with the dress, make-up and style of photography, I love the finished look.’

Lauren’s final outfit change is clearly her favourite.

After experimenting with a sultry raven cut and bright bangs, the Essex girl slips on a fiery red hairpiece.

‘The second I laid eyes on this wig, I wanted to wear it,’ she exclaims.

‘It’s closer to my comfort zone in that it’s long and big, but the colour’s like nothing I’ve ever tried.’

Lauren sets off glossy copper layers with a head-turning outfit that really makes the most of her hot hourglass figure.

In a detailed corset top we can imagine her wearing for a night out with the cast of TOWIE, Lauren Goodger poses confidently.

‘I want to be known for being a proper girls’ girl and standing up for curvy women,’ she tells us.