TV stars strip off to fool around by the pool

Joey Essex launches his Surf Summer D’reem liquid detergent in London,

The TV star invites his hot co-star on TOWIE Lucy Mecklenburgh along to help him promote the product.

Joey and Lucy strip down to swimwear and get in the holiday spirit by a pool.

The pair are joined by glamorous blonde model Charlotte Kearney who wows in a vibrant shade of pink.

Joey parades his buff body in a skimpy pair of blue trunks, while Lucy looks sensational in a white bikini.

Lucy’s saucy two-piece features a halterneck top and a pair of matching briefs with sexy string ties on either side.

Famous for her body on TOWIE, Lucy Mecklenburgh is full of confidence as she has fun play fighting with her good friend.

Naughty Joey pulls Lucy into the cold water, but ever the gentleman, he helps her back up the steps to dry land.

It’s not long before Lucy sees an opportunity to get revenge on Joey.

She pushes him into the pool but there are clearly no hard feelings between the pair as Joey emerges from under the surface with a huge smile on his face.

Lucy resembles a Bond Girl as she runs her fingers through her damp locks following her dip.

Feeling chilly, Joey covers up with a funky fuchsia towel.

After her soaking in the pool, Lucy takes a quick break from the photoshoot to check her mobile phone for texts.

Expecting a message from one of your other mates from TOWIE, Lucy Mecklenburgh?

The pals get back to work and keep themselves entertained by throwing a beach ball at one another.