Today marked the first Now magazine Feel Good Fashion Awards and we have all the winners for you as voted by you!

Today saw the first Feel Good Fashion Awards with Now Magazine.

The awards were hosted by the lovely Lilah Parsons and with Tiffany and Lucy Watson, Fleur De Force, Sam Faiers and many more in attendance.

The awards breakfast took place at Fortnum and Mason in London’s West End.

Now‘s Feel Good Fashion Awards were voted by YOU, our loyal readers for your as part of our first shopping awards and celebrating the high street.

We had a panel of gorgeous judges from Now‘s content director Sally Eyden, Now‘s style content director Gilly Ferguson, fashion and beauty blogger Fleur De Force, TV presenters Alison Hammond and Katie Piper along with Beauty Works’ managing director, Penelope Cheshire.

The categories and nominees? Our first category was for the best high street store for plus sizing. With your body shape being unique to you, these brands have great expertise that make you feel good and look fash! The nominees were: Evans, Yours Clothing and Next. The winner? Yours Clothing!

Our second category was best for discount. These brands know how to cater for us FOMO fas addicts across all social platforms. We’re talking flash sales on an Insta or Twitter feed near you! The nominees were: Missguided, Boohoo and George at ASDA. And the winner was… George at ASDA!

The third of our categories was for the best fitting rooms. We’re talking dream mirrors, acres of space and with some even equipped with iPads! The nominees were: New Look, Simply Be and Oasis. The winner was of course New Look!

Now who has the best delivery? We’re talking on time, ease of return and really pretty packaging. The nominees were: ASOS, and Next. The winner was ASOS! Well done to you!

Our fifth category was for the best feel good jeans – we just love that pair of jeans that you can just slip on and they’re soooo comfy, you can pretty much sleep in them! The nominees were: Topshop, River Island and Tu at Sainsburys – and the winner was… Topshop! It was a close call as all the jeans by these brands are fantastic!

Have you ever walked in a store and thought ‘ahhhh I wish I’d thought of that!?’ Yeah? Us too. But don’t worry because these guys have nailed it and we give our hats off to them. The nominees are ASOS – for their online stylists, M&S for their ‘no peep’ shirts so you don’t flash your bra and New Look for their ‘definitley, maybe and my stuff’ hooks in their fittingrooms. And the winner? Was of course New Look.

Is there a brand of underwear our there that just make you feel good? Well we gave you the chance to shout about it! They are the foundation for every outfit after all! The nominees were: Marks and Spencer, Debenhams and Primark with the winner being… Marks and Spencer!

The last but by no means least, in fact, it’s probably our most coveted prize but we asked you who was the UK’s best store assistant. Think your sister is a bit of a ledge in sales? Or is your area manager awesome? Well we gave you the chance to shout about it and were inundated with hundreds of nominations but there was one person who really stood out and that was…drum roll please… Claire Ferris from Yours Clothing in Merryhill!

Did you make your vote count? You could be in with a chance of winning an iPad mini and a goodie bag packed with over £250 worth of products! Wowza!

So keep your eyes peeled for next week’s issue with all the BTS gossip and details!

Sarah Bradbury