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To be honest, most of us are always waiting with baited breath for an opportunity to celebrate something new from Beyoncé.
She whetted our appetites in February with the incredible music video for Formation, and now she’s about to release something else VERY exciting – her very own sports fashion line!
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Set to launch on April 14th, Ivy Park is her first foray into activewear, and is in part a collaboration with Topshop boss, Sir Philip Green.
Though it’s not the album, soon we’ll be able to wear Bey-approved clothes to sweat, chill and Instagram – and surely, that’s the next best thing?
Beyoncé fan account @TheBeyHiveTeam released pics of some items from the range earlier this week – and on first glance, it all looks *fabulous*.
In a statement, Bey expressed that her motivation to create an athletic fashion line of her very own came from not finding one that ‘spoke to’ her:
‘When I’m working and rehearsing I live in my workout clothes but I didn’t feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance.
‘True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.’
Ugh. What a Queen.
The line will be stocked online and in-store at Topshop, Selfridges, JD Sports and Net-A-Porter from April 14th – but until then, enjoy the Ivy Park website, packed with visuals, videos and Bey goodness.