Now it's Blurred Lines: the fashion campaign

French Connection launched their controversial #SketchToStore fashion campaign featuring naked models shot by fashion photographer Rankin at a star-studded bash at the snapper’s North London studio last night.

Celebrities in attendance included Millie Mackintosh, Laura Whitmore and Mr Hudson.

The result? Basically, the Blurred Lines video with high street trends.

The French Connection #SketchToStore features naked models Milou, Georgia and Harvey with next season’s trends sketched onto them to a hard rocking soundtrack by Canadian band The Beaches.

Presumably Emily Ratajkowski wasn’t available?

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Alison Tay