While Dermot O'Leary and David Gandy flex their biceps behind the scenes of the Comic Relief video with TK Maxx
Today sees the 30th anniversary for Comic Relief and Red Nose Day since it started in 1985.
In 2013, TX Maxx‘s partnership with Comic Relief raised an incredible £3.7million pounds from the sale of their iconic Stella McCartney t-shirts and Emma Bridgewater homewear. For 2015, they want to raise even more money and this year, they’ve teamed up with a whole host of new designers – Anya Hindmarch, Karl Lagerfeld, Diane von Furstenberg, Henry Holland and Matthew Williamson.
TK Maxx has partnered with five of the world’s most celebrated names in fashion to design the 2015 Red Nose Day T-shirt range for Comic Relief. Fashion royalty have designed an eclectic collection including seven very special T- shirts and a onesie, that are available now exclusively in TK Maxx stores and tkmaxx.com.
Each limited edition design is completely unique to each designer with a very special Red Nose Day twist featuring quirky quotes. Profits from the sale of each t-shirt are donated to Comic Relief to help people living incredibly tough lives across Africa and here in the UK.
Lily Allen and Dermot O’Leary have joined forces to front the 2015 campaign, which was shot by world renowned photographer Rankin. A whole host of celebrities including Nicole Scherzinger, David Gandy, Gemma Arterton and Tom Hiddleston have pledged their support to the campaign by wearing an exclusive t-shirt and wearing something funny for money in support of Red Nose Day.
Designer Anya Hindmarch said: ‘The tireless and very brilliant efforts of the team at Comic Relief are incredibly inspiring. To be a part of the 2015 campaign and support such a wonderful cause is an honour. And quite frankly, fun!‘
Diane von Furstenberg said: ‘I am so proud to be a part of Comic Relief and the Red Nose Day campaign. It is a privilege to use my voice to support this incredible organization.‘
On his role in this year’s campaign, Henry Holland said: ‘I’m really honoured to be a part of such an amazing campaign. It’s such a worthwhile cause and just to be playing a small part is raising money is extremely rewarding.‘
All of the money raised through Red Nose Day is spent on grant making; 40% right here in the UK and 60% in Africa.
Rankin added; ‘I am honoured to be a part of this year’s Red Nose Day T-Shirt campaign. Shooting Dermot and Lily was great fun, especially knowing it is for an amazing cause.‘
Check out the behind the scenes video for all LOL’s or just to have a ganders at David Gandy… because that’s what we’ve been doing!
The Red Nose Day Designer t-shirt collection is available exclusively in TK Maxx stores nationwide and online at tkmaxx.com with prices starting at £5.99 for children’s t-shirts and £9.99 for the unisex adults t-shirts.