Cheryl Cole's the top hit on brand new dress hire website


Wish you could have the run of Cheryl Cole‘s actual designer wardrobe? Now’s your chance thanks to brand new luxe loan website

Launched by fashionista Claire Duncan, 26, with the support of youth charity The Prince’s Trust, boasts statement frocks by the likes of  Miu Miu, Marchesa, Alexander McQueen 3.1 Phillip Lim, Alexander Wang and Halston Heritage – worn by stylish celebs including Cheryl, Sarah Jessica Parker, Blake Lively and Beyoncé – and to rent starting from £69.

Speaking exclusively to Now, Claire confesses, ‘I love fashion. I lie to my boyfriend about how much money I spend!

‘I love Now magazine seeing what celebrities are wearing! Celebs get dresses loaned by designers for premieres and events, so why shouldn’t everyone have the chance to wear their own Cinderella dress for a special occasion too?’

Cheryl Cole Label Lease Screen Grab
Cheryl Cole | Label Lease | Dress | Matthew WIlliamson

Cheryl Cole is the most searched celeb on, the
Herve Leger dresses are the most popular and Claire’s favourite frock is by Miu Miu with handmade metal flowers ordered especially from Milan
worn by Jessica Alba, Anne Hathaway and Cheryl Cole.

‘I want to appeal to the fashion-literate and the eco-conscious. I don’t like the idea of wearing dress once, then leaving it in the back of the wardrobe,’ explains Claire. ‘I believe every dress can go on a series of journeys from one loving wear to the next.’

You can borrow dresses for three days, five days or a week – or for a longer period by special arrangement. In the queue behind us, ladies!

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Alison Tay

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