From runway to real way - Giles Deacon has designed a range for Debenhams

He’s become famous for dressing every celeb in the biz including Abbey Clancy, Millie Mackintosh, Heidi Klum and Thandie Newton, and for leaving the entire fash-pack in awe at his London Fashion Week shows.

So imagine our excitement when we heard that Giles Deacon has launched a high street collection for Debenhams. Actual squeals in the Now office we can assure you – pretty sure our editor was deafened (soz).

Giles is no stranger to the high street – the designer previously worked on 10 sell out fashion and beauty collections for New Look, whilst he’s also created a lingerie line for Ann Summers.

Giles joins the likes of high profile designers including Preen, Todd Lynn and Amanda Wakeley who have all created ranges for Debenhams EDITION collection.


The first drop of Giles Deacon’s range for Debenhams is packed with floral prints, statement skirts and folky dresses. We cannot wait to get hold of the bow detail skirt – perfect with red and gold for party season! Plus, with prices ranging from £45- £180 across 26 fashiony pieces, there’s something for everyone.

Of the collection, Giles told us:

‘Designing a high street range is all about transcending that gap between bespoke and off-the-peg and enabling customers to buy high quality, designer clothing at affordable prices. I want women feel amazing and to make heads turn whilst wearing my collection for Debenhams.’

Oh, and did we forget to mention? The absolute hottie that is Daisy Lowe fronts the campaign and is basically making us WANT IT ALL.

‘She’s glamorous, sexy and confident without being arrogant – she’s the perfect girl for my campaign!’ said Giles.

Hear, hear, Mr Deacon!

Giles’ new collection is available online at Debenhams now, but fear not if you miss the boat – the designer is already working on a second drop which launches in October. Now that’s a date for our diaries!

Hannah Eichler