Why new mum Holly wants to shop for clothes with you!

Holly Willoughby started out with a fashion maternity range while pregnant had her baby son Harry and she’s now coming over all Kate Moss – with a twist.

As one of the expert faces behind new website very.co.uk, Holly is a big fan of shopping online.

‘I do a lot of online shopping as it’s easier for me now but I’m quite high street,’ she says. Warehouse and River Island are good at the moment and I’ve bought a couple of dresses in New Look. It’s done nautical really well this season.’

Holly’s favourite designers include Vivienne Westwood.

‘She really knows how to dress women,’ she explains. ‘Love that corseting. I wear a lot of Diane von Furstenberg and Issa wrap dresses. The silk jersey fabrics are lovely and they know how to drape curves.

‘I am also fond of a Louboutin heel, I have to say. My favourites are my snakeskin peep-toes – they’re amazing and they go with everything.’

Holly, Fearne CottonCaprice and Peaches Geldof have created ranges for very.co.uk.

‘Fearne’s is very rocky. Very her. Lots of leopard print, lots of accessories. I went in with my favourite dresses and said: “I like this and I like this,” but Fearne’s an artist and walked in with all these amazing sketches. As her best friend I get first pick from her collection.

‘Our ranges are all personal to us – clothes we would wear. It’ll very much be an interactive forum where shoppers can chat and get advice from the experts or comment on the clothes. It’s like Fashion Facebook.’

See the full interview with Holly Willoughby in Now magazine dated 13 July 2009 – out now!