It's the must-have colour of the minute so get your mitts on this...

A firm favourite with celebs like Mischa Barton, Liv Tyler and Eva Mendes, this jewel-toned colour is the hue to be seen in right now.

The trend started off on this season’s catwalks, with fashion favourite Gucci leading the march to purple’s beat.

And what better way to show it off than in another so-now item – the dress?

Ladylike and sexy, you’ll be a real purple pleaser in this frock from www.asos.com, £35, sizes 6-16.

Shoulder-showing oozes understated sexiness, so bare ’em and be beautiful.