These in-jean-ius new trews have the personal touch...

One of our favourite denim brands has just launched a new range.

7 For All Mankind has gone from cult denim to a work of art thanks to a collaboration with The Great China Wall.

Styles include funky handcraft applications and embellishments giving each pair of jeans a personal touch.

Already a huge hit in LA, they’re available in Europe for the first time exclusively through www.yoox.com.

Prices start from £128.

Visit www1.yoox.com