Turn up the heat in their bum-boosting new knickers...

Get ready to parade around in your undies as Ann Summers celebrates 25 years at the top.

September marks 25 years of famously fruity Ann Summers parties. The brand, which started as four small sex shops, now boasts 135 High Street stores and has single-handedly brought sauce to the suburbs.

Jacqueline Gold’s idea of Ann Summers parties has turned into a multi-million pound business and there are an average of 4,000 parties held every week in the UK. Thanks to Jacqueline, girls can compare Rampant Rabbits, Magic Wands and skimpy underwear without feeling ‘too’ embarrassed!

To coincide with their Silver Anniversary, Ann Summers will be selling Wonderbra Curves Up knickers, which promise to accentuate your derriere and give JLo a run for her money. They will be available in 48 stores costing £20 in sizes s-l.

If you want to throw your own Ann Summers party or for stockist enquiries, call 0845 4562320.

For online Ann Summers products, go to www.annsummers.com