Girls Aloud star sizzles in smokin' ad campaign...

Sarah Harding is showing off her buff bod as the new face of Ultimo lingerie – and she’s stepping into the shoes of former Ultimo babes, Helena Christensen and Rachel Hunter.

A hard act to follow, you might think, but the combination of first-time model Sarah’s killer curves with the wow-factor Ultimo underwear is guaranteed to get you rushing down to Debenhams quicker than you can say ‘bra’.

The range includes boob-boosting corsets with diamanté detailing and a beautiful teal satin set with delicate lace trim (pictured, bra £35; thong, £15), and plenty more.

Sarah, 24, says of the collaboration: ‘When Michelle Mone (co-owner and founder of Ultimo) asked me to become the new face and body of the brand, I was so honoured and extremely excited.

‘The Ultimo lingerie is gorgeous – it’s incredible to find a lingerie brand that gives you a fantastic cleavage, with a comfortable fit and sexy styles to suit all occasions. I even wore the famous Ultimo body in my recent video. All I can say is, ladies – go get an Ultimo bra!’

Size ranges are small, medium or large with bras available in 32A up to 38D.

Available online at or at Debenhams stores nationwide.

For a mail order brochure or enquiries, call 0845 130 3232