Now attends bash to mark brand's anniversary

Hello Kitty celebrated turning 35 in London yesterday.

The Japanese brand treated guests to afternoon tea and a fashion show at fancy restaurant Sketch.

Pearl Lowe, Elen Rives and Chloe Madeley were among the celebs at the event.

Creative director Yuko Yamaguchi took to the stage to blow out candles on a huge Hello Kitty cake.

And onlookers were impressed when Yuko drew a large Hello Kitty freehand on stage.

See our exclusive interview with Yuko at the bash, coming soon.

Alison Tay and Yuko Yamaguchi | Pictures | Now Magazine | Celebrity

Now’s Alison Tay with Hello Kitty Creative Director Yuko Yamaguchi.

Hello Kitty Models | Pictures | Now Magazine | Celebrity Gossip

Hello Kitty models strut their stuff on the catwalk

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Lorraine Crowther