Get your hands on Gemma Collins' new collection at Evans now

Today sees the launch of Gemma Collins‘ collection for Evans stores and online. We went down to London’s Marble Arch store and caught up with the lovely lady herself to talk all things fashion, weddings and some quick-fire questions as to who she prefers – BFF Bobby Norris or ex love James ‘Arg’ Argent?

For Gemma, 34, this was a dream come true and she even had a little Tom Cruise moment when she found out the news by jumping on the sofa!

She says: ‘When I got the phone call, I just went deafly silent for about ten seconds and then I started screaming, running around the house, shouting “OH MY GOD, OH MY GOD I CAN’T BELIEVE IT” and jumping on my sofas, I ran to my mum and she burst in to tears and we just started going crazy for about 3 hours ringing everyone… it’s the ultimate dream come true for me.’

Gemma‘s worked hard over the last three years for this and it wasn’t easy. She says: ‘People were up there for the plus size clothing collection and through passion and determination – and bigger girls can be sexy.’ Amen to that!
‘Everyday women can feel good and don’t have to have low self-esteem. So to be in one of the biggest stores on Oxford Street is just
unbelievable! It’s the biggest day of my life today and I will never
forget this day, ever!’

Talking about ‘biggest days’, we asked Gemma what a ‘GC’ wedding would be like?

She reveals: ‘Everyone thinks I’d have this really over-the-top wedding but I would just have a really small, intimate wedding to be honest but that’s going to be years off honey because I’ve not found George Clooney number two yet!’

Gemma and her mum, show regular Joan Collins, have always been a fan of shopping at Evans and now she’s stocked in store, it’s all a dream come true for the reality star. Gemma’s clearly been involved in the designing process and wants everyone to feel and look amazing in her collection – ‘They can come to Evans and get amazing clothes so I’m over the moon!’

Gemma‘s range will be stocked in 16 Evans stores and online with sizes available in 16-24. To see our quick-fire questions with Gem, watch our exclusive video above.

Sarah Bradbury