Say hello to Now's FIRST EVER #FeelGoodFashionAwards championing the brands that make YOU feel great!

Do you love the till treats at Topshop? Is your sister the best Sales Assistant in the land? Maybe the fitting rooms in New Look just make you feel really, truly, marvellously great?

Well, it’s time to shout about it – with Now‘s first EVER shopping awards…

Celebrating those brands that put the fun into fashion, Now wants YOU to help us champion all those things that make UK fashion what it is (in a nutshell, BRILLIANT). From the clever clogs behind Marks & Spencer’s No Peep shirt (stops blouses popping open, great for any proud owner of boobs) to the pair of dream jeans that make you feel a million dollars – yet cost under £30. 

There’s even a category dedicated to Best Sales Assistant, perfect for anyone wanting to flag up all the work their sister / colleague / cousin twice removed does – and give them a good old public shout out.

Now’s the time to share! Pass on your style tricks and tips below, and show the good ol’ UK high street some love. 


1] MEET THE PANEL: Sally Eyden (Editor of Now); Gilly Ferguson (Style Content Director, Now); Fleur De Force (fashion blogger); Penelope Cheshire (managing director at Beauty Works); Katie Piper (TV presenter) and Alison Hammond (TV presenter) have all joined forces to whittle down the top nominees. Cue lengthy discussions, heated debate and a LOT of secret-shopping.

Now it’s up to YOU to enter your #FeelGoodFashionAwards winner of 2015, in the handy poll below…

You’ll automatically be entered into a competition to win a prize worth over £250! (Includes an Apple iPad mini + a beauty bag courtesy of Beauty Works). That, and you could make your sales assistant sister super-famous too.

THE CATEGORIES: See the nominees and vote for your winner here.

1] Best #FeelGood Fitting Room

Dream mirrors, ‘real-life’ lighting, handy bells… iPads!? How does YOUR favourite store’s changing room measure up?

2] Best for Discounts

Season-long sales are so 2014! These smart brands know how to cater for us FOMO fashion addicts across all their social platforms. Say hullo to The Flash Sale, as spotted on a feed near you – it shares online promo codes, one-off deals or even freebies for 24hrs max. But who’s queen of the fash flash?

3] Best for Delivery

On-time, easy to return, packaged prettily and so speedy – which brand really, truly delivers on delivery?

4] Best for Plus-Size

Your body shape is totally unique to you, but which clothing brand’s expertise equals a #feelgood range so well designed in fit and cut that it may as well have been created just. for. you? Oh, and it leaves you looking right fash too!

5] Best for #Feelgood Jeans

Have you found your Dream Jeans, a style so infallible you’d sleep in them if it weren’t frowned upon? Then SHARE IT WITH THE WORLD, PLEASE!!!

6] Best for #Feelgood Undies

They’re the foundation to every outfit you’ll ever wear, be it for work, play or something in-between. From styling services to design, which brand gives GREAT sets?

7] The MOST Genius Idea…

And the ‘Ahh I wish I’d thought of that!’ clever clogs idea of 2015 goes to? Take a look at the poll (link below) for the nominees, and have your say!

8] … And nominate! THE UK’S BEST STORE ASSISTANT, & WHY…

Got a legendary sales assistant for a sister, or an awesome area manager to shout about? Let us know and you could make them even more of a sales star! Make sure you tell us their full name, what shop they work in, the town or city that it’s based in – and why you think they deserve this award.

QUICK! VOTE FOR YOUR FAVOURITE STORE HERE (you could win an iPad mini!) 

Gilly Ferguson