WHAT REALLY GOES ON AT LONDON FASHION WEEK? Now's GlamCam secret squirrels you backstage to show you what it looks like to be a celebrity fashionista like Michelle Keegan on the front row...

London Fashion Week is fabulous right? Ish, yes.

Because – despite all the glitz, glamour, trends and all-round luvviness – you can’t help but smile at the fashion darrrrrlings who loiter about London town, dripping in designer labels and with trends oozing from every single pore.

Is it fahhhhhsion? Is it funny? And what do the celebrities make of it all? Now caught up with Michelle Keegan, Sarah Harding, Little Mix, Mollie King and more starry types to quiz them on what LFW means to them – and to pick up a few actually-useful style trends too. 

Kitted out in high street, Michelle Keegan and co. proved to be much more relaxed than the fash’ pack, and shared some wonderful style tips and tricks too.

Check out our edit of 17.3 ACTUALLY USEFUL things to come from London Fashion Week – in Now magazine out on Tuesday 3rd March. But before you do, do have a look and a LOL at all things LFW below… WARNING: You may fall a bit more in love with our Michelle Keegan too… 

If all else fails, in the words of Sarah Harding, um, #Fashion

What REALLY goes on at London Fashion Week?

Have a LOOKSEE here .

Michelle Keegan is use to walking on the cobbles from her Corrie days but now, after moving down south and to Essex with her soon to be husband Mark Wright, she’s strutting around Landan town. Her Fashion Week essential? ‘A warm coat and a comfy pair of shoes!‘ And she’s not wrong there! Friday was FREEZING!

And even the paps were falling over! Falling at the feet of the gorgeous Mollie King! She was hounded by the paps and couldn’t walk from show to show with ease! This wasn’t the case for Hugo Taylor who pretty much went un-noticed. Awks.

When we bumped in to Now fave Rosie Fortescue, she squeezed in a little self promotion for fellow ex MIC member, Hugo Taylor by wearing sunglasses from his range.

Between chasing celebs around, we managed to squeeze in a few shows and got to watch the incredible Ella Eyre perform an acoustic performance of her hit single with DJ Fresh, Gravity at Gyunel.

Millie Mackintosh‘s eyes weren’t always fixed on the show, she spent ALOT of time on her phone, fashion blogger and dancer Danielle Peazer became a FROW regular over the four day event.

For more fashion week LOLz and insider goss, check out Now magazine – out Tuesday March 3rd.

Gilly Ferguson, Sarah Bradbury and Joshua Fox