You can now officially follow Simon Cowell on Instagram! Here's everything we learned from his first night on the photo sharing site at the BRIT Awards...


Simon Cowell used this week’s BRIT Awards to finally launch his very own Instagram account.

The X Factor boss caused Insta-excitement on Wednesday by joining the photo sharing platform (his handle is @simoncowell, in case you’re interested), posting a slew of snaps from the British music industry’s biggest night .


To be precise, he shared six snaps. Just six. But from those six shots, we learned SO much about the music mogul. Here’s our analysis of Simon’s first foray into Instagram…

1. Louis is (probably) his favourite member of One Direction

We don’t know about you, but we don’t like to play favourites with the One Direction boys, because they’re all equally loveable in their own unique way.

But it looks as though Simon may be more of a Louis lover after the new dad was the only member of the on-hiatus boyband to feature in his first Instagram posts.

The shot of Louis featured the new dad letting out a big ol’ belly laugh alongside Simon and his lovely lady friend, Lauren Silverman.

Great night #brits2016

A post shared by @simoncowell on

Of course, Louis was only one of two members to actually put in appearance at the BRITs (Liam being the other one) but still, as any self-respecting Directioner will tell you, these things mean something.

The snap won’t do anything to quieten those ‘Louis is going to be the next X Factor judge’ rumours, either…

2. He’s REALLY keen on Fleur East

The former X Factor finalist featured in not one but TWO of Simon’s six snaps from the night, second only to the big man himself (naturally) – a close-up selfie that saw the Sax star pouting up a storm, and another more relaxed shot of the singer and her music label boss enjoying a chat. Conclusion? Simon sees even bigger things in Fleur’s future.


3. He’s not a fan of colour

All of Simon’s posts so far have been in black and white. How arty, Si!

4. Like everyone else in the world, he throughly enjoyed Little Mix’s performance

Perrie, Jesy, Leigh-Ann and Jade’s performance of Black Magic was, we think we can all agree, AMAZING. And, like a delighted dad, the band’s boss got all sentimental about his girls, sharing a snap of him with them post-performance, captioning it simply: ‘Proud’. Aww!

Proud @littlemix

A post shared by @simoncowell on

5. He’s done very well with Lauren Silverman

Striding into the BRITs on Simon’s arm in a stunning white embellished gown and sporting a beautifully tousled up-do, Lauren – who gave birth to the couple’s first child, son Eric, two years ago – was a vision of loveliness.

6. He totally gets how to do this social media malarky

With only his second Instagram post Simon started a caption competition, sharing a snap of BRIT hosts Ant and Dec and asking his new followers to come up with a suitable line for the shot.

Whilst there were some, erm, colourful responses, we think our favourite belongs to @xx_bea_smith_xx, who suggested ‘My three fav people.’ Because Simon is surely one of his own favourite people, right?