Redhead Karen Elson takes over role

Angelina Jolie is no longer representing clothing brand St John.

The luxury knitwear company has replaced the actress with redhead Karen Elson.

‘[Angelina] overshadowed the brand,’ says chief executive officer Glenn McMahon tells WWD.

‘We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.

‘We needed to show a modern point of view of St John. We have evolved.’

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