Mitch Winehouse says it's what Amy would've wanted
The late singer had worked hard to finish her designs for the brand before she died last month and was keen to see them on sale.
‘When Fred Perry came to us to ask what we would like to do with the new collection, it was natural to continue,’ Amy‘s dad Mitch, 60, says in a statement on Women’s Wear Daily.
‘Amy loved working on both collections and would want them to be made available.’
Revenue from Amy‘s houndstooth dresses and bowling shirts for FredPerry.com will now go towards the Amy Winehouse Foundation – to help those struggling with addiction.
‘There’s hundreds of thousands of young people in situations today that could be avoided,’ explains Mitch.
‘These are our future policemen, doctors, lawyers and solicitors that we could help.
‘We were in the fortunate position of being able to fund Amy to go into private rehab but this is about people who can’t afford it.’
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